Blazin' Beats, born Sheraz Amin, is a Watford-raised British record producer, songwriter and musician whose work spans hip-hop, R&B, trap-soul, pop, country, house and electronic music.
Known for his instinctive, feeling-led approach to production, he has contributed to records involving Naughty Boy, Beyoncé, Wiz Khalifa, Leona Lewis, Calum Scott, Shenseea, Tinashe, Jess Glynne, Emeli Sandé, Lost Girl and Maeta.
Sheraz's musical journey began at around 13, when he started making beats with his cousin and long-term collaborator Hydrolixx. Alongside two other cousins, they spent evenings and nights gathered around bedroom setups, experimenting with production and discovering new music together. Those sessions were not initially driven by ambitions of entering the industry; they came from a shared fascination with music and the culture surrounding it.
His interest deepened after his school opened a new music block. While many of his friends spent their lunch breaks playing football, Sheraz found himself experimenting with MIDI keyboards and Sibelius. He later began producing with VirtualDJ and FL Studio, teaching himself by following his ear rather than through formal musical training.
A chance conversation between Sheraz's mother and Naughty Boy's sister led him to contact the producer on Facebook, shortly after the release of "Never Be Your Woman" featuring Emeli Sandé. He spent approximately a year sending Naughty Boy beats and studying the developed versions that came back. Naughty Boy later encouraged him to begin working in Reason, allowing Sheraz to open his sessions and understand how his early ideas were being transformed into complete productions.
His first major cut came through Leona Lewis's "When It Hurts." Sheraz and Naughty Boy created the initial musical idea, with Naughty Boy and the late Andrea Martin writing the lyrics. The song appeared on Lewis's 2012 album, Glassheart, with Sheraz receiving an official writing credit.
The placement led to Sheraz signing a development deal with Naughty Boy's Sony/ATV publishing joint venture, Naughty Words, in 2011. He was just 17 years old.
After leaving college, Sheraz committed himself to the studio more consistently. He became a regular presence in Naughty Boy's sessions, learning inside rooms occupied by leading artists, songwriters, musicians and producers. He toured internationally with Emeli Sandé and Naughty Boy and worked on unreleased material with figures including Swizz Beatz and Wyclef Jean.
In July 2014, at the age of 20, Sheraz found himself recording Mary J. Blige during a studio session. Although the vocals were later rerecorded, the experience reflected the extraordinary environment in which he was learning his craft and the level of artist he was already working around at such a young age.
His early credits continued with Naughty Boy's "Think About It," featuring Wiz Khalifa and Ella Eyre. The record developed from an original beat idea created by Sheraz, which became the foundation for the finished production.
Sheraz later contributed drums and percussion to Naughty Boy's global release "Runnin' (Lose It All)," featuring Beyoncé and Arrow Benjamin, and additional drums to Jess Glynne and Emeli Sandé's "Saddest Vanilla."
In 2019, Blazin' Beats co-produced and co-wrote "Undo" by Naughty Boy, Calum Scott and Shenseea. His credits on the record extended across production, songwriting, drums, guitar, piano and programming, demonstrating his development into a complete and versatile record-maker.
Further selected credits include producing KYLE and Tinashe's "Who's Taking You Home" and co-writing Naughty Boy, Lost Girl and Maeta's "The One."
Despite achieving significant placements at a young age, Sheraz's development included periods of self-doubt. Entering elite creative environments before he had fully established his own identity led to imposter syndrome, particularly when the intensity of his early career began to quieten.
He responded by rebuilding his relationship with music, developing new skills and becoming increasingly active and self-sufficient. Over time, the lessons accumulated through years of sessions, experimentation and observation began to connect. He developed a broader understanding of how to create complete records, guide artists, recognise emerging talent and hear what an unfinished idea could ultimately become.
Today, Blazin' Beats defines his sound through craftsmanship rather than genre. His work moves freely between hip-hop, R&B, trap-soul, pop, country, house and electronic music, connected by an attention to emotion, detail and the individual needs of the artist.
A feeling-over-theory musician, Sheraz believes that technical ability should always serve the emotion of a record — not the other way around. His favourite quote, "Where words fail, music speaks," reflects the principle at the heart of his approach.
Now focused on strengthening the Blazin' Beats brand and his position within the industry, Sheraz is increasingly committed to discovering and developing new artists. His ambition is not simply to supply production, but to recognise potential early, shape records around an artist's identity and help build careers from the ground up.
More than a decade after first entering the industry as a self-taught teenager, Blazin' Beats has evolved from a young beat-maker observing quietly inside major sessions into a confident producer, songwriter, musician and creative developer with a complete understanding of the record-making process.
His next chapter is centred on using that experience to create distinctive music, develop the next generation of talent and continue building a body of work unrestricted by genre.